TITLE

A is for Alpha, C is for Christ

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines how a local church group could become the official brand for the Christian faith in Great Britain. Development of Alpha Course, tool for the renovation of Christianity in Great Britain; Launch of the annual marketing campaign of Alpha; Analysis of the structure of church and worship.
ACCESSION #
11152689

 

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