TITLE

Dedicated followers of fashion

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the market effect of competition and fashion. Categorization of religion in commercial terms; Issue of branding; Obsession of businesses and charities with rebranding. INSETS: KEY LEARNINGS;Target audiences of varying have implications for the style....
ACCESSION #
11152682

 

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