TITLE

There's no place like home for your favourite brands

AUTHOR(S)
Doonar, Joanna
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates cluster consumer research. Awareness of the brands on home display; Importance of home style for urban dwellers; Definition of technotesters. INSETS: THE GOLDEN RULES;Untiled.
ACCESSION #
11152668

 

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