TITLE

Reebok has spring in its step

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the development of the Vector by Reebok. Celebrity endorsements; Importance of a high profile logo; Competition from copycatting.
ACCESSION #
11152665

 

Related Articles

  • Crunch Mascot Al Gets Iced. Klinger, Jacob // Syracuse New Times;7/11/2012, Issue 2150, p4 

    The article presents an interview with Steve Luczka, designer of the hockey team Syracuse Crunch's marketing and promotional mate­rials. When asked about the origin of the design concept he referred that it was sourced the from team owner Howard Dolgon. He said the except for the colors in...

  • Tech Showcase winners.  // Hays Free Press (Buda, TX);5/21/2008, Vol. 105 Issue 7, p6C 

    A photograph depicting four district winners in the Hays CISD logo contest for the 2008 Technological Showcase.

  • Chamber Logo contest ends Oct. 15th 2011.  // Stonewall County Courier (Aspermont, TX);9/ 8/2011, Vol. 25 Issue 38, p3 

    The article announces that the deadline for the submission of entries for the Chamber of Commerce Logo Contest is on October 15, 2011.

  • Students invited to enter contest.  // Saskatchewan Sage;Mar2003, Vol. 7 Issue 6, p3 

    Reports on an invitation to students across Saskatchewan to participate in a logo design contest to help the Royal Canadian Mounted Police (RCMP) Aboriginal Policing Services to design a logo for the section. Proposed usage of the logo design by RCMP Aboriginal Policing Services; Requirements...

  • Profit Gains at Reebok, But Apparel Falls Short. Kletter, Melanie; Zaczkiewicz, Arthur // WWD: Women's Wear Daily;1/29/2004, Vol. 187 Issue 18, p3 

    Focuses on the financial performance of Reebok International Ltd. for the fourth quarter of the year 2003. Analysis on the revenue growth of the company; Comparison of sales between the year 2002 and 2003; Level of competitive advantage.

  • The bid push.  // Advertising Age;1/26/1998, Vol. 69 Issue 4, p54 

    The article reports on the selection of basketball player Allen Iverson by Reebok International Ltd. to endorse its shoes in the U.S. The television advertising campaign introduces Iverson's signature show "The Answer." Moreover, a new spot entitled "Recognize New Move" that support the white...

  • Adidas Posts $345.1M Loss, Sales Rise.  // WWD: Women's Wear Daily;3/ 8/2013, p2 

    The article presents financial information about the sporting goods firm Adidas Group, whose net income fell 13.8% in 2012. The contraction mostly resulted from a sales decline by the group's Reebok brand, where business irregularities were discovered last April at its Indian division. Topics...

  • Triad.  // Business North Carolina;Mar2011, Vol. 31 Issue 3, p38 

    The article provides an explanation for the logo for the U.S. Figure Skating Association's 2011 championships to be held in Greensboro, North Carolina, created by BEM Group Inc. with marketing company Vela Agency.

  • 'No Limits' design overall logo winner.  // Hays Free Press (Buda, TX);4/9/2008, Vol. 105 Issue 1, p5C 

    The article reports that Lehman High School student Lindsay Carter won in the overall district-winning logo design for the 2008 Hays CISD Technology Showcase.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics