TITLE

BRAND MOT

AUTHOR(S)
Doonar, Joanna
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents several commentaries on the Boots brand. Key opportunity for Boots; Problem on competition in the supermarkets; Association of Boots brand with quality.
ACCESSION #
11152662

 

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