TITLE

No longer VIP access for this flexible friend

AUTHOR(S)
Cuddeford, Morag
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on branding of credit cards. List of creation by a consortium of major high street banks in Great Britain; Advertisement of credit cards; Analysis of the problem of Access credit cards.
ACCESSION #
11152651

 

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