TITLE

If I could get my hands on British Leyland

AUTHOR(S)
Tolley, Richard
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the portfolio of iconic car brands of British Leyland. List of brands made by Leyland; Key to running a portfolio; Creation of differences between similar products.
ACCESSION #
11152647

 

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