TITLE

Spinicism and suspicion-Who can Joe Public trust?

AUTHOR(S)
Lowe, Sylvia
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on consumer trust on corporate and product brands. Percentage of consumers to stop purchasing from companies acting unethically; Importance of trust as a purchase driver; Importance of closer relationships with consumers.
ACCESSION #
11152644

 

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