TITLE

All's quiet on the new branding front

AUTHOR(S)
Lewis, Elen
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that product branding has gone understated. Cigarette portfolio of Philip Morris Cos. Inc.; Relaunching of BT; Change in the identity of United Parcel Service of America Inc.
ACCESSION #
11152630

 

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