TITLE

The burden of a complicated life

AUTHOR(S)
Lewis, Elen
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of innovations on consumers. Hyperfragmentation in the market; Difficulty in finding examples of innovation which have created new categories and restructured a market; Risk of lateral marketing.
ACCESSION #
11152625

 

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