The Sheet Story

October 2015
Minnesota Monthly;Oct2015, Vol. 49 Issue 10, p38
The article presents an interview with real-estate developer/serial entrepreneur Ben Hertz. Among the issues he discussed the story behind his founding the Benjos brand of colorful shoelaces, the origins of his latest business venture, CAMA bed sheets, which builds on being a personal brand, and his classic yet playful personal style.


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