TITLE

Long Overdue 'Lay-Up' at McDonald's

AUTHOR(S)
Stanton, John
PUB. DATE
October 2015
SOURCE
Food Processing (00156523);Oct2015, Vol. 76 Issue 10, p98
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the decision of fast food restaurant chain McDonald's to start serving breakfast all day long, and why the company is taking a long time in introducing the all-day breakfast sandwich when it has been requested for years by customers. Topics discussed include belief of author that McDonald's is driven more by production instead of a desire to satisfy customers, and possibility of breakfast sandwiches interfering their process of making hamburgers.
ACCESSION #
111479373

 

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