Disney Creates Magical Gatherings, Recognizing Family Travel Trends

Young, Susan J.
October 2003
Travel Agent;10/20/2003, Vol. 314 Issue 6, p16
Trade Publication
Features Magical Gatherings, another major promotional effort from Walt Disney Travel Co. Target market of Magical Gatherings based on a travel survey; Packages offered to travelers; Strategy of Disney to continue operating in the travel industry.


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