TITLE

Disney Creates Magical Gatherings, Recognizing Family Travel Trends

AUTHOR(S)
Young, Susan J.
PUB. DATE
October 2003
SOURCE
Travel Agent;10/20/2003, Vol. 314 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Magical Gatherings, another major promotional effort from Walt Disney Travel Co. Target market of Magical Gatherings based on a travel survey; Packages offered to travelers; Strategy of Disney to continue operating in the travel industry.
ACCESSION #
11145977

 

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