TITLE

'New America' Kmart ads in Series

AUTHOR(S)
Lillo, Andrea
PUB. DATE
October 2003
SOURCE
Home Textiles Today;10/20/2003, Vol. 25 Issue 8, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the advertising campaign of retailer Kmart Corp. in the U.S. Campaign concept; Brands of the company; Benefits of the campaign for the company.
ACCESSION #
11142892

 

Related Articles

  • New Kmart ads focus on Thalia, Martha and 'K' Howell, Debbie // DSN Retailing Today;11/10/2003, Vol. 42 Issue 21, p1 

    Reports on the introduction of the advertising campaign of retailer Kmart Corp. in the U.S. Promotion of the brands of the retailer; Launch of an image campaign by the company; Concept of the campaign.

  • Kmart, Sears using separate holiday ads. Frazier, Mya // Crain's Chicago Business;11/21/2005, Vol. 28 Issue 47, p12 

    This article reports that almost a year after the Sears PLC-Kmart Corp. merger was sold to investors on the idea of cross-selling, that same message isn't being marketed to shoppers. Instead of sharing brands this holiday season, Sears is telling shoppers to wish big and highlighting its brands...

  • The alternative formula for retail. Duff, Mike // DSN Retailing Today;10/23/2000, Vol. 39 Issue 20, p33 

    Discusses the emergence of proprietary brands in retail trade in the U.S. Comparison between private labels and proprietary brands; Information on the development of proprietary brands at Zellers; Effort of Kmart regarding the establishment of a proprietary relationship with the Bass Anglers...

  • WH Smith 'worm' icons face chop.  // Marketing (00253650);1/19/2005, p3 

    This article reports that WH Smith's worm brand icons are facing the axe after the struggling retailer failed to win back shoppers over the Christmas period. Last year marketing director Stephen Clarke told that he planned to use the icons in all the firm's 2005 promotional activity. However, a...

  • Craft.  // Marketing (00253650);11/1/2013, p1 

    The article offers information on how brands have showcased their creativity in their campaigns. It includes an advertisement for discount store chain Kmart which communicates the fact that its customers can have a product delivered to them for free if they are unable to find it in-store....

  • Kmart shops around as retailers brace for 'difficult Christmas.' Cuneo, Alice Z.; Chura, Hillary // Advertising Age;7/3/2000, Vol. 71 Issue 28, p4 

    The article reports that Kmart Corp. is preparing an advertising campaign for the Christmas season in the U.S. in 2000. Key issues discussed include speculation that retail sales will be relatively low during Christmas season, a description of the theme of the advertising campaign and...

  • STUART ELLIOTT IN AMERICA. Elliott, Stuart // Campaign;11/7/2003, Issue 45, p22 

    "It's in the K!" It's not a new slogan for Kellogg's Special K cereal or the street drug ketamine. Instead, it's the latest creative brainchild of Grey Worldwide, which aims to restore the tattered image of the American retailer Kmart. Kmart, which used to be the premier U.S. discounter, has...

  • WWD MONDAY: Accessories/Innerwear/Legwear.  // WWD: Women's Wear Daily;8/17/2009, Vol. 198 Issue 35, p2 

    The article discusses reports published within the issue including the financial report of Switzerland's Swatch Group, launch of a new apparel brand by Kmart Corp. and collaboration of Movado with artist Kenny Scharf.

  • Is Kmart betting too much on brands? Duff, Mike // DSN Retailing Today;4/8/2002, Vol. 41 Issue 7, p5 

    Discusses the reliance of Kmart on proprietary and private-label brands in its U.S. stores. Portfolio of national brands; Strategic approach taken during the bankruptcy period; Ways wherein the value of brands to Kmart's revitalization is limited.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics