A+E Networks to Use AOL's Programmatic Platform in Massive Deal

Baysinger, Tim
December 2015
Adweek;12/4/2015, p1
Trade Publication
The article reports that the online service firm AOL Inc. has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad commitment. Tim Mahlman, president of AOL Publisher Platforms, says A+E Networks is licensing the AOL technology to create a private marketplace.


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