TITLE

A+E Networks to Use AOL's Programmatic Platform in Massive Deal

AUTHOR(S)
Baysinger, Tim
PUB. DATE
December 2015
SOURCE
Adweek;12/4/2015, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the online service firm AOL Inc. has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad commitment. Tim Mahlman, president of AOL Publisher Platforms, says A+E Networks is licensing the AOL technology to create a private marketplace.
ACCESSION #
111399358

 

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