TITLE

A+E Networks to Use AOL's Programmatic Platform in Massive Deal

AUTHOR(S)
Baysinger, Tim
PUB. DATE
December 2015
SOURCE
Adweek;12/4/2015, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the online service firm AOL Inc. has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad commitment. Tim Mahlman, president of AOL Publisher Platforms, says A+E Networks is licensing the AOL technology to create a private marketplace.
ACCESSION #
111399358

 

Related Articles

  • A+E Networks to Use AOL's Programmatic Platform in Massive Deal. Baysinger, Tim // Adweek;12/9/2015, p1 

    The article focuses on the agreement between American mass media firm AOL and media company A+E Networks that will allow A+E Networks to use AOL's programmatic advertisement platform ONE By AOL and publisher solutions.

  • Advertising.com Clicks With America Online. Bond, Paul // SHOOT;7/5/2004, Vol. 45 Issue 26, p12 

    Eager to take full advantage of a rebounding online advertising market, Time Warner (TW)'s America Online (AOL) unit said that it has agreed to pay $435 million in cash for Advertising.com, an Internet marketing firm that had filed for an initial public offering just two months ago....

  • AOL's Greatest Hope. Rockwood, Kate // Fast Company;Apr2008, Issue 124, p119 

    This article reports on Internet service provider America Online (AOL) and its acquisitions of advertising servers and companies. AOL purchased Advertising.com in 2004 and has since added other servers and programs to create the world's largest third-party network Platform A. Marketing group...

  • AOL, LIVE365 SEEK TUNE IN WEB ADS. Fritz, Ben // Daily Variety;3/23/2004, Vol. 282 Issue 62, p6 

    In a bid to boost the fast-growing but still revenue-poor Internet radio market, the videotex system AOL and online broadcaster Live36S.com have signed with fledgling radio advertising company Ronning Lipset Radio. Combined with existing client Yahoo! Launch-Cast, Ronning Lipset will now sell...

  • New Ways to Earn Miles.  // Consumer Reports Travel Letter;Apr2000, Vol. 16 Issue 4, p14 

    Outlines the advantages that travelers can gain from the partnership between America Online and American Airlines.

  • AOL'S TRIPLE-PRONGED APPROACH TO ONLINE VIDEO. Dreier, Troy // Streaming Media;Aug/Sep2012, p40 

    The article discusses the initiation undertaken by AOL Inc. to redeem its lost corporate image. It informs about AOL Inc. approach to blend information with fame in order to gain audiences. It also focuses on the effect of brand advertisement during video programs. It further discussed the way...

  • IAB calls on agencies to heed principles for targeting. Bearne, Suzanne // New Media Age;8/20/2009, p06 

    The article reports that the British Internet Advertising Bureau (IAB) is encouraging advertising agencies to sign up to its self-regulatory principles for behavioral targeting. The good-practice guidelines was created by the Behavioral Targeting Council of IAB, composed of AOL, Google and...

  • Pay-For-Placement Search Services Offer Ad Alternative. Greenberg, Karl // Adweek Southeast Edition;09/25/2000, Vol. 21 Issue 39, p60 

    Discusses the pay-for-placement search services offered by GoTo.com. Information on its deal with America Online; Terms of the deal; Risks taken by GoTo in launching its pay-for-placement services; Significance of the advertisements for advertisers and consumers alike.

  • Portals romance traditional advertisers. Gilbert, Jennifer; Cuneo, Alice Z. // Advertising Age;5/29/2000, Vol. 71 Issue 23, p66 

    Discusses the effect of financially strapped Internet companies on Internet portals. How portals such as America Online, Yahoo!, and EarthLink are attempting to establish relationships with traditional advertising agencies in order to build ad revenue; Expectation of some online players that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics