Raising a Glass to E-mail Newsletters

Oser, Kris
October 2003
Direct;10/15/2003, Vol. 15 Issue 14, p12
Trade Publication
Reports on the customer relations management program of Merryvale Vineyards LLC. Benefits of the electronic newsletter program of the wine company; Importance of customer relations on the company; Features of the electronic newsletter.


Related Articles

  • it's out there. Daniel, Pam // Sarasota Magazine;Oct2000, Vol. 23 Issue 1, p15 

    Presents Sarasota Magazine Online in Florida. Sections featured on the newsletter; Recognition of the Internet as the finest direct-marketing mechanism in the history of mankind; Impact of the newsletter on direct-mail magazine subscription.

  • Mothercare and ELC target parents online. Gill, Joe // Revolution (14605953);Jul/Aug2008, p6 

    The article reports on the plans of the first co-branded electronic-customer relationship management (CRM) campaign by Mothercare and Early Learning Centre (ELC) since Mothercare's £85 million acquisition of ELC in April 2007. Inbox was appointed to develop a co-branded electronic newsletter...

  • Double Trouble. Schultz, Ray // Direct;10/15/2005, Vol. 17 Issue 14, p7 

    Promotes the weblog DirectBuzz and e-mail newsletter "Direct Newsline" of "Direct" in the U.S. Overview of the contents of the weblog; Benefits of the information resource for direct marketing conference attendees and non-attendees; Addition of two columnists in the periodical.

  • AESOP.COM'S SOLO STRATEGY NETS FABLED ROI. Clark, Philip B. // B to B;10/29/2001, Vol. 86 Issue 20, p20 

    Focuses on the development of direct marketing campaigns by Aesop. Preference for conducting direct marketing campaign through electronic newsletters; Features of the newsletter; Advantage of in-house campaigns for small companies.

  • E-mail newsletters -- your link to your customer.  // Hudson Valley Business Journal;1/10/2003, Vol. 14 Issue 3, p12 

    Focuses on the use of e-mail newsletter in fostering strong relationship with customers. Creation of bond between users and company; Importance of creating real value for customers with the newsletters; Offer of option of unsubscribing everytime the customer receive an e-mail newsletter.

  • The High Cost of Fighting With Consumers. Smith, J. Walker; Wood, Craig // Direct;Oct2002, Vol. 14 Issue 13, p63 

    Focuses on consumer relations and direct marketing. Findings of studies on consumer's attitude toward direct marketing; Importance of consumer goodwill in direct marketing.

  • Contract killing. Reed, David // Precision Marketing;2/21/2003, Vol. 15 Issue 19, p18 

    Focuses on the client/agency relationships in the direct marketing sector in Great Britain. Importance of the so-called agency contract; Tips on how to arrive at an arrangement beneficial to both parties.

  • The pieces no longer seem to fit the Jigsaw. Singh, Sonoo // Marketing Week;11/14/2002, Vol. 25 Issue 46, p22 

    Reports on the decision of the Jigsaw Consortium to employ a direct marketing agency to revitalize the consortium's member companies' relationship with consumers. Companies that comprise the consortium; Implication of the consortium's decision on member companies' marketing and advertising...

  • COMMENT. Shannon, Ryan // Marketing (00253650);1/24/2002, p46 

    Provides tips on client/agency relationship in direct marketing. Foundations of the relationship; Ways of speeding up the process; Advantage of the investment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics