TITLE

Expedia appoints PHD to media task

AUTHOR(S)
Grimshaw, Colin
PUB. DATE
October 2003
SOURCE
Marketing (00253650);10/9/2003, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Expedia Inc., the travel booking Web site, has moved its offline media planning and buying out of Media Planning Group into PHD. The change of agency is a precursor to a massive expansion in Expedia's Great Britain marketing budget. Clemmow Hornby Inge is responsible for creative, Arnold Interactive handles digital marketing, and PR is managed by The Red Consultancy. Clemmow Hornby Inge was hired at the start of this year, following the appointment of Beverly Shaw as marketing director last October. The growth in marketing activity was behind the decision to appoint PHD, which can offer access to specialist divisions in research, online sponsorship and events, providing Expedia with a virtual marketing department.
ACCESSION #
11136791

 

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