TITLE

Studio bashes call for stashes of cash

AUTHOR(S)
Garrett, Diane
PUB. DATE
October 2003
SOURCE
Daily Variety;10/17/2003, Vol. 281 Issue 10, pA13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the popularity of DVD video launch parties in the video recording industry in the U.S. Sales impact of launch parties; Average cost of hosting a launch party; Citations of film companies who have taken advantage of this strategy.
ACCESSION #
11125771

 

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