TITLE

Disney's disposables tempt lapsed renters

AUTHOR(S)
Sweeting, Paul
PUB. DATE
October 2003
SOURCE
Daily Variety;10/17/2003, Vol. 281 Issue 10, pA12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the release of the disposable DVD videodiscs called EZ-D from Walt Disney Co. in the U.S. Titles of movies with disposable DVD version; Marketing strategy deployed by Disney for the product; Average cost of the product.
ACCESSION #
11125767

 

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