TITLE

Studios think inside the fancy box at retail

AUTHOR(S)
Frankel, Daniel
PUB. DATE
October 2003
SOURCE
Daily Variety;10/17/2003, Vol. 281 Issue 10, pA4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the trend in home video packaging in the U.S. Increase in the use of custom packages; Viability of appropriate packaging to aid merchandise; Average of cost of packaging.
ACCESSION #
11125694

 

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