TITLE

Is Apple Out of Steve Job's Shadow?

AUTHOR(S)
GHOSHAL, ANIRBAN
PUB. DATE
October 2015
SOURCE
Day After;10/1/2015, Vol. 31 Issue 19, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the deviation of the ideologies and thinking of entrepreneur and founder Steve Jobs on the announcements, launches, and strategies of the technology company Apple Inc. Topics discussed include the Apple Pencil stylus launched by Apple, despite of the disgust of Jobs towards it in 2007, the different stand taken by chief executive officer (CEO) Tim Cook from the view of Jobs, and the supersize iPhone 6 and 6 Plus unveiled by Cook in 2014.
ACCESSION #
111204854

 

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