TITLE

Drive store brand growth

AUTHOR(S)
Allison, Carman
PUB. DATE
January 2015
SOURCE
Store Brands;Jan2015, Vol. 37 Issue 1, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how U.S. retailers can help store brands compete with their more recognized name brand counterparts. It references the Nielsen global study "The State of Private Label Around the World," noting the positive consumer sentiment about private label products. It cites conditions where private label products do not do well like higher innovation rate, high product differentiation, and strong marketing support. It stresses that retailers must pursue the right product assortment.
ACCESSION #
111154493

 

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