TITLE

Build a better team

AUTHOR(S)
Canning, Kathie
PUB. DATE
November 2013
SOURCE
Private Label Store Brands;Nov2013, Vol. 35 Issue 11, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of employee recruitment and retention for consumer packaging goods (CPG) companies and retialers. Topics discussed include the role of strong management team for brand programs, the significance of brand strategies for CPG and business enterprises, and various factors that should be considered by retailers such as new product development, strategic sourcing, and brand marketing.
ACCESSION #
111140429

 

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