TITLE

Brands Co-mingle On Phones

AUTHOR(S)
Brown, Karen
PUB. DATE
October 2003
SOURCE
Wireless Week;10/15/2003, Vol. 9 Issue 21, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the branding efforts of wireless carriers and cellular phone handset makers. Information on the branding schemes of Nokia Corp.; Discussion of the practice of co-branding with the wireless carrier; Implications of brand awareness.
ACCESSION #
11106734

 

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