TITLE

Frothing and Foaming

AUTHOR(S)
Marshall, Eliot
PUB. DATE
July 1978
SOURCE
New Republic;7/8/78-7/15/78, Vol. 179 Issue 2/3, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising and promotion campaign of Miller Brewing Co. for its "Lowenbrau" beer, a brand similar to the German beer with the same name. Miller's production of a domestic imitation of the beer and sale in bottles identical to the ones used to contain the German beer; Complaint filed by Miller competitor Anheuser-Busch at the U.S. Federal Trade Commission (FTC), accusing Miller of using deceptive advertising; FTC's consumer protection staff's agreement with the complaint and call to the FTC to take action against Miller.
ACCESSION #
11106494

 

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