Study: More people buying vehicles on the Internet

Jackson, Kathy
September 2003
Automotive News;9/29/2003, Vol. 78 Issue 6059, p8M
Trade Publication
Seven percent of U.S. households will purchase their vehicles online by 2007, up from 0.4 percent in 2002, according to Jupiter Research Inc. Americans are becoming more Internet savvy and are more comfortable making large purchases such as vehicles online, said Julie Ask, a senior analyst at Jupiter in a speech to a group of automotive Internet executives. The study showed only 13 percent of the respondents sought financing options on automotive Web sites in 2002, down from 14 percent in 2001. Jupiter concluded that 41 percent of U.S. households used the Internet to research their vehicle purchases in 2002, and 17 percent decided to buy a vehicle based on information they found on the Web.


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