McLean, Heather
October 2003
IT Training;Oct2003, p37
Trade Publication
For many organisations, the appeal of Web-conferencing lies in its promise of simpler, faster communication, greater productivity, and the sharing of knowledge at the speed of the Web. However, the most seductive reason for buying a Web-conferencing system is to save money, particularly on travel costs or making overnight trips to Europe and the U.S. According to Bruno Giversen, EMEA director of regional sales at PlaceWare, now a Microsoft company: "The biggest drive in this industry is return on investment." On the other hand, although much is made of the individual capabilities of different Web-conferencing systems, the important areas to look for depend on how the technology will be used within a business.


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