TITLE

Dealers will train to use Ford portal

AUTHOR(S)
Howells, Jan
PUB. DATE
October 2003
SOURCE
IT Training;Oct2003, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Ford Motor Co. has introduced a Web portal for its 4,500 European and 650 Great Britain dealers, backed up by an intensive training and support programme. It went live after an eight-week trial at 70 UK Ford dealer outlets. Training, by automotive specialist Reynolds & Reynolds, is mandatory for all dealers taking up the service. "Although the training is mandatory, we are flexible in the way it is presented to the dealers," explains Kevin Welsh, Ford's dealer services e-business manager. The training covers generic e-business principles and then dives into Ford-specific e-business requirements. Paul de Rooij, Ford of Europe's interactive consumer marketing director, adds: "This will enable us to deliver a consistent brand message at our customer touch points."
ACCESSION #
11095162

 

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