Dealers will train to use Ford portal

Howells, Jan
October 2003
IT Training;Oct2003, p5
Trade Publication
Ford Motor Co. has introduced a Web portal for its 4,500 European and 650 Great Britain dealers, backed up by an intensive training and support programme. It went live after an eight-week trial at 70 UK Ford dealer outlets. Training, by automotive specialist Reynolds & Reynolds, is mandatory for all dealers taking up the service. "Although the training is mandatory, we are flexible in the way it is presented to the dealers," explains Kevin Welsh, Ford's dealer services e-business manager. The training covers generic e-business principles and then dives into Ford-specific e-business requirements. Paul de Rooij, Ford of Europe's interactive consumer marketing director, adds: "This will enable us to deliver a consistent brand message at our customer touch points."


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