The Bell Tolls for Cheese

Janoff, Barry
October 2003
Brandweek;10/6/2003, Vol. 44 Issue 36, p24
Trade Publication
Describes the television advertisement of Kellogg Company's Keebler Cheez-It Chili Cheese product created by Leo Burnett, Chicago. Plot of the television commercial; Secret of the commercial's key character.


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