Scholastic Works to Improve Performance of Book Clubs & Fairs

October 2003
Educational Marketer;10/13/2003, Vol. 34 Issue 29, p7
Trade Publication
Reports on the move taken by Scholastic Corp. to improve its sales in book clubs and fairs in the U.S. Results of book club orders; Strategies for the improvement of book clubs; Steps taken to increase revenues.


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