TITLE

KRAFT TASTES CABLE

AUTHOR(S)
Dempsey, John
PUB. DATE
October 2003
SOURCE
Daily Variety;10/10/2003, Vol. 281 Issue 5, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the decision of Kraft Foods Inc. to buy an advertising schedule on Discovery Channel and other affiliated cable networks in the U.S. Terms of the deal; Creation of a sweepstakes though Discovery Kids network; Establishment of the Kraft Family Showcase.
ACCESSION #
11083309

 

Related Articles

  • Kraft touts Handi-Snacks as perfect for active kids. Pollack, Judann // Advertising Age;9/1/1997, Vol. 68 Issue 35, p8 

    Reports on Kraft Foods' television and print advertising campaign for Handi-Snacks. Details on the advertising theme involving active kids; A sweepstakes contest for the product; The marketing alliance with the children's cable network Nickelodeon.

  • Kraft takes target-marketing to ground zero via TCI test. Pollack, Judann // Advertising Age;4/13/1998, Vol. 69 Issue 15, pS2 

    Reports that Kraft Foods and Telecommunications Inc. are developing a new program which would pinpoint specific target audiences with local cable television advertising. Details of the program which would allow two commercials to be aired simultaneously on two different household television...

  • PRIVATE VIEW. Jaume, Leon // Campaign;6/29/2001, Issue 26, p32 

    Features television commercials aired in Great Britain in the week of June 29, 2001. Nescafe advertisement without coffee beans being shown; VH1 commercial, which should have used trickery to insert real people; Campaign for Baby G watches.

  • Australia ends ban on cable TV spots. Burbury, Rochelle // Advertising Age International;Mar1997, pI22 

    Anticipates Australia's lifting a ban on cable television advertising on July 1, 1997. Cable operators' jockeying for position for first chance at advertising revenues; Results of studies prediction advertising revenue from cable television; Multichannel clients' interest in channels like CNN,...

  • Cable ads hit narrow target. Kohout, Cheryl // Inside Tucson Business;09/01/97, Vol. 7 Issue 23, p19 

    Reports on the growing advertising segment of cable television companies in Tucson, Arizona. Advantages offered by cable television over radio and television; Price range of a 30-second television commercial spot.

  • TvB eyes cable cannibas. Burgi, Michael // MediaWeek;01/20/97, Vol. 7 Issue 3, p6 

    Reports that the Television Bureau of Advertising has pointed out that only three of the ten highest-rated basic cable networks in prime time registered ratings increases in its 1996 fourth-quarter ratings analysis. Impact on top networks; Results of the Nielsen Media Research top cable network...

  • Basic viewers on the rise. Marchand, Nolan // Broadcasting & Cable;04/19/99, Vol. 129 Issue 16, p90 

    Cites the increase in cable television viewers in the United States during the first full week of April 1999, according to the Cable Advertising Bureau. Prime-time household delivery of advertising-supported cable; Aggregate prime-time audience of the Big Four television networks.

  • Mexican Ad Dispute Continues Deadlocked. Dallas, Jo // Multichannel News;07/10/2000, Vol. 21 Issue 28, p60 

    Focuses on the conflict between wireless-cable operators and programmers over the industry's advertising market in Mexico. Threat by MVS Multivision SA to block the commercials of international networks; Operators' complaint against pan-regional programmers that sell pan-regional advertisements...

  • Sports hits its stride in 3rd QTR. Burgi, Michael // MediaWeek;7/12/93, Vol. 3 Issue 28, p26 

    Reports on the activities of cable television networks. Cable's wait for the various broadcast network daypart upfronts; Third quarter scanner and comments from buyers; Buyers' attempt to work third quarter deals ino their upfront negotiations for extra leverage; Sports business in cable as...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics