White House Watch: Images

Osborne, John
September 1978
New Republic;9/9/78, Vol. 179 Issue 11, p9
Focuses on the changes in U.S. President Jimmy Carter, his administration and his presidency as influenced by Gerald Rafshoon, Carter's principal image engineer and an advertising man who prefers to be called a professional communicator. Changes at the White House which are said to be changes in appearances rather than of balance; Phenomenon that has made Rafshoon and the importance of his role at the White House; Rumors of Rafshoon's involvement in White House operations resulting to being named by many reporters as chief of staff in all but name; Newspaper cartoons and comments that focus on Carter being Rafshoon's puppet.


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