TITLE

MOBILE MOMS

AUTHOR(S)
CUMMINGS, CARRIE
PUB. DATE
October 2015
SOURCE
Adweek;10/26/2015, Vol. 56 Issue 37, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that mobile devices are becoming an integral part of shopping by mothers, according to Julie Michaelson, BabyCenter's head of global sales; and mentions the need for marketers to understand the influence of smartphone over purchase behavior.
ACCESSION #
110783272

 

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