Steinberg, Brian
November 2015
Variety;11/3/2015, Vol. 329 Issue 17, p42
Trade Publication
The article offers information on the equation used by motion picture companies in calculating audience in the U.S. The topics discussed include the implications of the said equation on American mass media firm Viacom Inc., the utilization of technologies in boosting the value of advertisements, and the positive ratings of television networks Nickelodeon and VH1.


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