Wal-Mart's Tall Order

Hickey, Kathleen
October 2003
Traffic World;10/13/2003, Vol. 267 Issue 41, p9
Trade Publication
Reports on Wal-Mart Stores Inc.'s demand that shippers and carriers adopt radio frequency identification (RFID). Complaints of Kara Romanow, senior analyst for AMR Research, a technology consulting group; Defense of RFID by Kevin Ashton, executive director of the Auto-ID Center at the Massachusetts Institute of Technology; Challenges to the implementation of RFID technology.


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