Pizza pie in the sky

Turcsik, Richard
October 2003
Progressive Grocer;10/1/2003, Vol. 82 Issue 14, p45
Trade Publication
Reports on the status of the market for frozen pizza in the U.S. as of October 2003. Sales of frozen pizza for the 52 weeks ended July 12, 2003; Growth of the category; Views of consumers on pizza.


Related Articles

  • Pizza is receiving more space, stronger support. Friedman, Michael // Frozen Food Age;Jan1997, Vol. 45 Issue 6, p28 

    Reports that manufacturers are devoting more space and stronger promotional support to frozen pizza. Comments from Dan Koch, general manager of Tony's Pizza Service of Marshall, Minnesota; How the results from a 1995 study by Information Resources Incorporated (IRI) spurred sales; Comments from...

  • Oft-repeated call: Pizza merits more space.  // Frozen Food Age;Aug97, Vol. 46 Issue 1, p16 

    States that frozen pizza is the fastest growing category in the frozen food department according to the study by Information Resources, Incorporated in Chicago. Percentage share of frozen food dollars; Categories which outpaced pizza in terms of household penetration; American state where the...

  • Heinz invests 5 million pounds in 'innovative' frozen pizza. Pendrous, Rick // Food Manufacture;Sep2001, Vol. 76 Issue 9, p14 

    Focuses on the investment of Heinz on a range of frozen pizza named Pizza-Pleasure in Great Britain. Innovations in the ingredients and processes; Variants of the product; Decline in the frozen mainmeal pizza sector despite growth in pizza restaurants.

  • DiGiorno Widens First Place Position in Pizza. Harrison, Dan // Frozen Food Age;Jul99, Vol. 47 Issue 12, p18 

    Offers information on the sales performance of the frozen pizza category in the United States. Kraft Pizza Company's DiGiorno brand; Pizza product introduced by Tombstone; VDK Frozen Foods' pizzas.

  • Let them eat pizza. Mogelonsky, Marcia // American Demographics;Mar95, Vol. 17 Issue 3, p10 

    Reports on the popularity of frozen pizza. Reasons for the popularity; Strong influence of young children and teenagers; Main patrons of frozen pizza.

  • Pizza at a Premium. Covino, Renee // Frozen Food Age;Oct2007, Vol. 56 Issue 3, p29 

    The article deals with the increasing sales of frozen pizza in the U.S. Cheeses of high quality, along with other gourmet toppings and overall upscale presentation and innovation are all contributing to the expansion of freezer-case pizza. Just in the food channel alone, overall frozen pizza...

  • Handheld foods seen reaching $2 billion by 2002. McGrath, Betsy Grover // Frozen Food Age;Jan1999, Vol. 47 Issue 6, p17 

    Reports that retail sales for handheld frozen and refrigerated foods are expected to grow annually from 1999 to 2002, according to a study from Kalorama Information. Statistics on the retail sales of handheld foods; How the study defined entrees; Packaging for handheld foods.

  • Grab a Bigger Piece of the Pie. Canning, Kathie // Refrigerated & Frozen Foods Retailer;Aug2007, Vol. 5 Issue 7, p28 

    The article assesses the market share of frozen pizza in the U.S. Supermarket sales of frozen pizza increased by 4.6% for the 12 weeks ending July 15, 2007, according to data from Information Resources Inc. This trend could be affected by rise in prices of pizza ingredients, mainly cheese and...

  • A Mean, Heartless World. Feig, Barry // Frozen Food Age;Jul2000, Vol. 48 Issue 12, p15 

    Recommends a marketing strategy for manufacturers, retailers and distributors of frozen food products. Consumer behavior; Reason behind the success of frozen skillet meals; Product development.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics