TITLE

Setting your store apart

AUTHOR(S)
Tempest, Alan
PUB. DATE
October 2003
SOURCE
Progressive Grocer;10/1/2003, Vol. 82 Issue 14, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of brand image and how to set a store apart from the competition. Importance of branding; Information on how to conduct a brand image assessment; Determination of the element to support a brand image.
ACCESSION #
11064691

 

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