TITLE

The Back of the Book

AUTHOR(S)
Rosenblatt, Roger
PUB. DATE
February 1978
SOURCE
New Republic;2/11/78, Vol. 178 Issue 6, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on use of lyrics of various old songs, by advertisers. Alteration of the old lyrics by advertisers so as to suit their demands; Use of the song "Ain't She Sweet" by Canada Dry Co., as "It's" Not Too Sweet," to promote ginger ale; Statement that old songs are so easily grabbed up by advertising pirates because they're vulnerable; Alterations done in lyrics of Cole Porter's "You're the Top," from his album "Anything Goes"; Tricks and tactics used in re-writing lyrics of old songs; Excerpts of lyrics of various songs.
ACCESSION #
11060884

 

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