The Back of the Book

Rosenblatt, Roger
February 1978
New Republic;2/11/78, Vol. 178 Issue 6, p36
Focuses on use of lyrics of various old songs, by advertisers. Alteration of the old lyrics by advertisers so as to suit their demands; Use of the song "Ain't She Sweet" by Canada Dry Co., as "It's" Not Too Sweet," to promote ginger ale; Statement that old songs are so easily grabbed up by advertising pirates because they're vulnerable; Alterations done in lyrics of Cole Porter's "You're the Top," from his album "Anything Goes"; Tricks and tactics used in re-writing lyrics of old songs; Excerpts of lyrics of various songs.


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