TITLE

Examining the Relationship between Students' Perceptions of Instructor Communication of Power Online and Student Online Course Endorsement

AUTHOR(S)
Cole, Andrew William; Sang-Yeon Kim; Priddis, DeAnne
PUB. DATE
January 2015
SOURCE
Pennsylvania Communication Annual;2015, Vol. 71 Issue 1, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The study examined the relationship between student perceptions of instructor power communication online and student endorsement of online courses. A series of logit models sought to answer whether perceived power relationships and instructor use of bases of powers predicted students' self-reported willingness to (1) take another online course, and (2) recommend online courses to friends. Three instructor-student power relationships emerged from the current data. Students identifying a "leader-follower" relationship appeared significantly more likely to report intent to take further online courses and recommend online courses than students identifying "expert service provider-consumer" or "punisher-punished" relationships. Perceived instructor use of specific bases of power failed to predict online course endorsement.
ACCESSION #
110602302

 

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