TITLE

MEDICAL MAGS ARE IN THE Pink

AUTHOR(S)
Learmonth, Michael
PUB. DATE
October 2003
SOURCE
Folio: The Magazine for Magazine Management;Oct2003, Vol. 32 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the trend in medical publishing in the U.S. as of October 2003. Implications of the popularity of medical magazines for business-to-business publishers; Significance of drug approval to medical publishing; Health-related issues that influence medical publishing.
ACCESSION #
11057800

 

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