Service Standards Are the Key to Becoming Like the Businesses You Love

Lindquist, Marsha
November 2015
American Salesman;Nov2015, Vol. 60 Issue 11, p16
Trade Publication
The article explains three service standard types to meet varying needs of different organizations. Topics covered include the flawless service in the red carpet celebrity standard by providing attention to details, delivering good value through efficiency in providing great customer experience in the yellow brick road standard and happy greetings in the welcome mat standard. Also mentioned is the importance of incorporating company service standard to the daily work of staff members.


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