Scaling the Google ladder

Mack, Catherine
October 2015
Travel Trade Gazette UK & Ireland;10/15/2015, p34
Trade Publication
The article discusses the importance of content marketing, online publishing and search engine optimization (SEO) in getting visibility for small businesses, focusing on travel operator Responsible Travel which is the only small firm to appear in the first page of Google search alongside Virgin Holidays. Topics include firm's operations director Richard Skinner, the benefits of internet search firm, Google Inc.'s Webmaster tools, and content editor Vicki Brown on the importance of partnership.


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