Coke und Pepsi buhlen um Chobani

October 2015
Lebensmittel Zeitung;10/16/2015, Issue 42, p01
No abstract available.


Related Articles

  • Falconhead Backs Soda-Fountain Beverage Producer Multi-Flow. Diakantonis, Demitri // Mergers & Acquisitions Report;12/14/2015, p1 

    The target owns Kodiak Cola and is also a distributor for Coke and Pepsi

  • NEWS OF THE WORLD.  // Marketing (00253650);11/29/2001, p52 

    Reports the competition of pepsi and coke in Japan. Launch of the fashionable brand label of pepsi; Promotion on the design of the vending machine of coke; Details on the marketing strategies of both companies.

  • Einbildungskraft und Aufkl�rung (Book). Morton, Michael // Monatshefte;Winter2002, Vol. 94 Issue 4, p536 

    Reviews the book 'Einbildungskraft und Aufklarung: Perspektiven der Philosophie, Anthropologie und Aesthetik um 1750,' by Von Gabriele Durbeck.

  • BBDO shakes up Diet Pepsi ads. Fahey, Alison; Kirk, Jim // Adweek Western Edition;1/31/94, Vol. 44 Issue 5, p5 

    Reports on the Diet Pepsi advertising campaign brewing between BBDO and Pepsi-Cola. Strategy and emphasis of the campaign to compete with Coke; Remarks of Pepsi official; Brief description of commercials made for Pepsi.

  • Thinking Outside the Can. Hein, Kenneth // Brandweek;10/13/2003, Vol. 44 Issue 37, p13 

    Reports on the packaging changes of softdrinks competitors, Coke and Pepsi-Cola. Target market of the smaller cans of softdrinks; Information on the Fridge Pack of Coke.

  • Spooked and loving it: Franchisors dig into bags of tricks 'n' treats. Prince, Greg W. // Beverage World;9/30/94, Vol. 113 Issue 1575, p3 

    Reports on Coke and Pepsi's promotional campaign for the 1994 Halloween. Coke's partnership with the National Football League for Coca-Cola Monsters of the Gridiron; Pepsi's Monster Smash promotion.

  • Brazilian regulators OK Pepsi ad.  // Adweek Western Edition;3/4/96, Vol. 46 Issue 10, p16 

    Reports that the Brazilian Council of Advertising Self-Regulations has denied a request by Coca-Cola that Pepsi pull its advertisement featuring chimpanzees drinking Coke and Pepsi because it was insulting to Coke drinkers.

  • Wolves, sheep and 60 Minutes. Dawson, Havis // Beverage World;12/15/96, Vol. 115 Issue 1630, p8 

    Focuses on the competition between Pepsi-Cola and Coca-Cola. Pepsi executives' feelings that Coke is not playing fair; Seeds of Pepsi's discontent going back to Coke's wooing of Pepsi's Venezuelan bottler; Opportunities existing for the beverage companies.

  • A Second Scoop of Vanilla. Lioletti, Jeff // Beverage World;5/15/2003, Vol. 122 Issue 5, p14 

    Focuses on the decision of Pepsi to launch Pepsi Vanilla cola drink as direct competitor for Vanilla Coke of Coca-Cola. Reason for the move; Date set for the launch of Pepsi Vanilla; Sales of Vanilla Coke; Product innovation to be introduced by Pepsi in late May 2003.

  • Cola wars splinter. Chura, Hillary // Advertising Age;4/29/2002, Vol. 73 Issue 17, p3 

    Reports that Coca-Cola Co. and PepsiCo are not focusing on their flagship soft drinks in summer advertisements. Launch of Vanilla Coke; Coke Classic supported with summer promotions and work tied to its sponsorship of the World Cup and Nascar; Focus of Pepsi-Cola Co. on Diet Pepsi and Pepsi Twist.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics