TITLE

Bisto launches gravy with reduced salt

AUTHOR(S)
Mason, Tania
PUB. DATE
September 2003
SOURCE
Marketing (00253650);9/11/2003, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Bisto gravy brand, owned by food products manufacturer Centura Foods, is capitalising on public concern about high salt content in diets with the launch of low-sodium gravy granules containing 25% less salt than regular Bisto. Centura Foods claims that Bisto Reduced Salt Gravy Granules maintains the same flavour as its standard gravy. Centura hopes the introduction of Bisto Reduced Salt Gravy Granules will attract new customers to the category and build incremental sales and therefore sector growth.
ACCESSION #
11036625

Tags: SALT-free diet;  GRAVIES;  CENTURA Foods Ltd.

 

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