Bisto launches gravy with reduced salt

Mason, Tania
September 2003
Marketing (00253650);9/11/2003, p10
Trade Publication
Bisto gravy brand, owned by food products manufacturer Centura Foods, is capitalising on public concern about high salt content in diets with the launch of low-sodium gravy granules containing 25% less salt than regular Bisto. Centura Foods claims that Bisto Reduced Salt Gravy Granules maintains the same flavour as its standard gravy. Centura hopes the introduction of Bisto Reduced Salt Gravy Granules will attract new customers to the category and build incremental sales and therefore sector growth.


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