TITLE

BMW buyers use order changes to add upgrades

AUTHOR(S)
Jewett, Dale
PUB. DATE
September 2003
SOURCE
Automotive News Europe;9/22/2003, Vol. 8 Issue 18, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the success of the build-to-order system of Bayerische Motoren Werke AG (BMW) which lets customers make changes to an ordered car until 10 days before the start of assembly. Requirements of the system; Comments from Norbert Reithofer, BMW board member for manufacturing; Benefits of the system to BMW.
ACCESSION #
11034155

 

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