Online marketing for assisted living

September 2015
Long-Term Living: For the Continuing Care Professional;Sep/Oct2015, Vol. 64 Issue 5, p42
The article discusses online marketing guidelines so that an assisted living (AL) community's website is communicating successfully with its prospective and current residents. Topics covered are the development of helpful and relevant content to create a satisfying user experience, the gathering of data to generate leads and measure the right analytics and the avoidance of comparisons with competitors solely on price.


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