TITLE

Dr. Phil's Ultimate Weight Solution Benefits from Huge Marketing Effort

AUTHOR(S)
Donahue, Suzanne
PUB. DATE
October 2003
SOURCE
Book Publishing Report;10/6/2003, Vol. 28 Issue 38, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing promotions for the book 'The Ultimate Weight Solution: The Seven Keys to Weight Loss Freedom' by doctor Phil McGraw and published by Simon & Schuster company in the U.S. Television programs promoting the book; Television advertisements featuring the book; Outdoor advertisements.
ACCESSION #
11005242

 

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