Dr. Phil's Ultimate Weight Solution Benefits from Huge Marketing Effort

Donahue, Suzanne
October 2003
Book Publishing Report;10/6/2003, Vol. 28 Issue 38, p3
Trade Publication
Reports on the marketing promotions for the book 'The Ultimate Weight Solution: The Seven Keys to Weight Loss Freedom' by doctor Phil McGraw and published by Simon & Schuster company in the U.S. Television programs promoting the book; Television advertisements featuring the book; Outdoor advertisements.


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