Wiley Recipe for Cookbook Success Features a Dash of Modern Life and a Spoonful of Nostalgia

October 2003
Book Publishing Report;10/6/2003, Vol. 28 Issue 38, p1
Trade Publication
Reports on the marketing promotions of John Wiley & Sons Inc. for the Betty Crocker cookbooks in the U.S. Design of the cookbooks; Classic Betty Crocker cookbooks re-released by the company; Availability of the cookbooks.


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