TITLE

Wiley Recipe for Cookbook Success Features a Dash of Modern Life and a Spoonful of Nostalgia

PUB. DATE
October 2003
SOURCE
Book Publishing Report;10/6/2003, Vol. 28 Issue 38, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing promotions of John Wiley & Sons Inc. for the Betty Crocker cookbooks in the U.S. Design of the cookbooks; Classic Betty Crocker cookbooks re-released by the company; Availability of the cookbooks.
ACCESSION #
11005241

 

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