September 2015
Foodservice & Hospitality;Sep2015, Vol. 48 Issue 6, p29
The article offers information on the use of customer loyalty programs to attract customers and provide customer engagement. Topics include the use of the loyalty program as part of the brand reinvention of Canadian specialty coffee retailer Second Cup Coffee Co., the launch of the MyDenny app by Denny's Restaurant as part of the rewards program offered to customers, and the insights of Boston Pizza International vice-president (VP) of marketing Alex Green on the advantages of loyalty programs.


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