Anti-piracy trailers make a direct pitch

McClintock, Pamela
September 2003
Daily Variety;9/29/2003, Vol. 280 Issue 61, pA3
Trade Publication
Reports on the premiere of the movie trailer 'Movies—They're Worth It' as a warning of entertainment piracy in the U.S. Impact of piracy on the entertainment industry; Role of the Motion Picture Association of America Public Relations Council in engineering the anti-piracy campaign; Support of television networks, theater owners, actors and employees on the campaign.


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